This week in social media news, YouTube TV goes nationwide, Instagram says they’re not limiting post reach, Facebook might face a hefty fine from the FTC, Netflix lets you share its content on Instagram Stories, Linkedin lets marketers target ads based on interest, Twitter announces “new Twitter,” analysts foresee Instagram as Facebook’s main growth driver and Oreo’s new European campaign with Snapcodes to unlock a cookie-themed AR lens.
YouTube TV is Going Nationwide Just In Time For The Super Bowl
YouTube announced its cable-free live TV is expanding nationwide just in time for the big game.
Why it matters: YouTube TV scales its competition with Sling, PS Vue and Hulu TV for cord-cutters.
Details: YouTube’s statement revealed YouTube TV will now be available in 95 markets, “covering over 98 percent of households in the United States. When it launched two years ago, YouTube TV’s subscribers grew supposedly from around 300,000 in January 2018 to 800,000 in July. Users can watch over 60 networks including ABC, NBC, TNT and ESPN. Also, each YouTube TV account is only $40 a month and each membership comes with six accounts.
Instagram Says It’s Not Limiting Post Reach To 7 Percent
Why it matters: If your content is only seen by seven percent of your followers then the reach isn’t as wide as previously thought and no one likes Big Brother controlling how many people see your photos.
Details: On their Twitter page, the platform explains what you see is all about engagement and the ones you engage with more you’ll see first on your feed. In an effort to clarify any more rumors, Instagram stated don’t hide posts from people you’re following.
FTC Plans To Place ‘Record-Setting’ Fine to Facebook
The FTC has been investigating the social media platform’s privacy practices since the Cambridge Analytica scandal.
Why it matters: Facebook has already been fined multiple times in Europe due to GDPR, but not yet in the U.S.
Details: The Washington Posts reports the penalty is expected to be over $22.5 million fine the FTC gave Google. Off the record, three people told the paper that U.S. regulators have discussed the fine against Facebook, but details have not been finalized yet. However, the government shut down has slowed things down.
iPhone Users Can Share Netflix Content On Instagram
Netflix just gave iPhone users the ability to share links to shows and movies on Instagram Stories.
Why it matters: Given that Facebook probably considers Facebook Watch a “competitor” of Netflix, it’s interesting that they are allowing Instagram to share Netflix content in Stories.
Details: This will only work if you have the Netflix app on your phone. If you have it, tap “share” on the show you wish to share on Stories. Then you tap “Instagram Stories” and proceed like you usually do before you post to Stories. Android users will get the option later.
LinkedIn Allows Target Ads Based On Interest
LinkedIn announced marketers can now target their advertisement based on user interest.
Why it matters: Marketers can have a better idea on the way Linkedin users interact with content and their search activity, making their ads more attractive to the consumer.
Details: Under the campaign manager, there is a list of about 200 targeted “interests.” According to Media Post, Abhishek Kumar, Linkedin’s product strategy and operations, stated the process is “not based on search targeting, as with Google’s strategy, but rather by the interests that are reflected in users’ engagement and search activity.”
Twitter Tweets Video About “New Twitter”
Looks like Twitter is updating the user interface.
Why it matters: It may seem like just an update, but chances are Twitter is trying to move past the “filter bubble” it helped to create. They’ve referenced it previously.
Details: Twitter tweeted out a short video explaining some of the new update features and mentioned some users may already be able to opt-in to the new user interface.
A new https://t.co/fHiPXozBdO is coming.
Some of you got an opt-in to try it now. Check out the emoji button, quick keyboard shortcuts, upgraded trends, advanced search, and more. Let us know your thoughts! pic.twitter.com/G8gWvdHnzB
— Twitter (@Twitter) January 22, 2019
Instagram Predicted To Be A $14 Billion Business This Year
Analysts anticipate Instagram will produce $14 billion in revenue as it continues to drive growth to Facebook.
Why it matters: Facebook’s core business is slowing down, but Instagram just keeps on expanding and improving its advertising efforts.
Details: Business Insider reports analysts predict Instagram will be Facebook’s “material driver for growth in  and can grow 60 percent+ supporting core FB which FB which could decelerate below 20 percent+ growth for the first time.” They also predict Facebook Messenger and Whats App will be growth opportunities for Facebook.
European Snapchat Users Can Unlock Oreo-Themed AR Lens
Oreo’s new European campaign ‘Oreo People’ will let users scan codes on special Oreo packaging to unlock a cookie-themed AR lens, filters and ‘Oreoji’ digital stickers.
Why it matters: Mondelez-owned Oreo is attempting to reach a younger demographic through Snapchat over traditional platforms like TV.
Details: Oreo is placing Snapcodes on 134 million packages in Europe. In the UK fans can unlock a video game where players can roll downhill inside a transparent ball and avoid obstacles.
Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, January 25. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at [email protected].
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