News Release — Lamoille Economic Development Corporation
Nov. 6, 2018
Phone (802) 888-5640
Fax (802) 851-1136
LEDC and VtSBDC SPONSORING WORKSHOP ON THE PATH TO ONLINE ADVERTISING: Creating a Deep Digital Footprint & Marketing it Online with Data-Driven Decision Making
To be Held at the Green Mountain Technology and Career Center, Hyde Park, VT, November 28th, 9:00 am ‘til Noon
Word of mouth is a great marketing tool, but stopping there can prove costly. In fact, most customers will seek out your business online before hiring you or making a purchase and even more will research your competition. That’s why you need to establish a deep digital footprint and consider the best methods to effectively market your business on the Internet – even if you are not an online seller.
This workshop will explore the options, costs and risks associated with various digital platforms and website building strategies, as well as what industry specific online marketing tools to consider once your online presence has been established.
With a focus on setting the stage for data-driven decision making, attendees will dive into the common pitfalls of improper website construction and why your website may not be performing as you expected it to. We will address web security concerns, search engine optimization, design constructs, analytics installation, setup and monitoring, Google search console and more. This will allow you to make better decisions about how to build your website and/or give you the tools needed to assess where your current website stands.
Attendees will leave with a good understanding of how their website needs to be set up in order to attract visitors and collect data that will drive future marketing decisions. You will learn what that data means and how it can tell you where to direct your marketing time and dollars.
As time allows, attendees will also have an opportunity to explore potential marketing avenues tailored specifically for the business needs. Let’s face it, what works for one industry doesn’t always work for another. That’s why there are so many different online marketing tools to consider. You don’t have to know them all, but you do have to know which one will work best for you.
We will explore those options and discuss the benefits and limitations of each. Participants will be encouraged to ask questions about the marketing platforms they are interested in. Topics to be covered will include organic and paid social marketing, paid google advertising (display/adwords), remarketing and e-mail marketing. As time allows, additional marketing options could be explored, including in-store digital marketing, QR code strategy, etc.
$49.00 workshop fee and preregistration is required. Please visit www.vtsbdc.org and click on TRAINING to register and pre-pay online via credit card or email or call Vicki Blanchard at [email protected], 802-728-9101. For more information call John Mandeville at 888-5640.
The Presenter is Pat Ripley. Prior to founding Ripple Communications, a website design and digital marketing firm based out of Jeffersonville Vermont, Ripley spent more than eight years advising business owners on digital strategies on behalf of the Vermont Small Business Development Center (VtSBDC). In the early 2000s, he oversaw digital strategies for two Hearst Television stations that showed pageview growth in the millions during his time there.
The LEDC Business Skills Workshop Series is co-sponsored by the Lamoille Economic Development Corporation and the Vermont Small Business Development Center.