the leading Retail Optimization Platform (ROP), has hired John T Shea to
join its executive team. Joining as Chief Growth Officer, Shea will be
responsible for the company’s overall growth strategy and helping
thousands of brands maximize profits from Amazon Advertising.
Teikametrics has seen overwhelming demand for its solutions from brands,
sellers and agencies. To meet this demand, the company secured a 10
million dollar Series A investment last month and has doubled headcount
over the last year. Shea will oversee sales, marketing, and business
development efforts from the company’s Boston headquarters.
“Amazon Advertising is the most powerful direct-response marketing
opportunity ever devised. Through its product search engine, Amazon has
more valuable user intent data than Google and with Amazon Prime, it has
more valuable user data than Facebook. And to top it off, by owning the
transaction, Amazon can close-the-loop between advertising and sales.
However, brands are struggling to unlock the full potential,” said John
Shea, Chief Growth Officer.
Teikametrics helps brands continuously calculate their product-level
margins and the actual incremental lift of their Sponsored Product
advertising on Amazon. These two calculations are the foundation of
effective data-driven marketing and are enormously difficult to perform
with the toolset Amazon provides. Under the advisement of MIT Professor
Jerry Hausman and advertising technology veteran, CTO Aatish Salvi,
Teikametrics uses proprietary data science and econometric modeling to
automate Amazon Advertising for profit maximization. The company has
generated an average of 34% more revenue at constant marketing
efficiency within 60 days of deployment for over 2,000 clients and has
already optimized billions of dollars of Amazon transactions.
“Teikametrics has built an incredible base of customers in a remarkably
short period and is the only third-party-platform optimizing Amazon
Advertising at billion-dollar scale,” added Shea. “I’m excited to
introduce this incredible value proposition to more leading brands and
agencies and to help them navigate this complex channel. I’m also
enthusiastic about the long-term vision and potential of Teikametrics.
Success in retail marketing isn’t just about advertising optimization —
it’s a multi-dimensional problem that must also consider pricing
strategy, inventory management and external market intelligence.”
Shea has a 14-year track record helping brands use performance
advertising technology to gain a competitive advantage. He previously
served as Vice President of Sales at Criteo where he led a
hundred-person commercial organization focused on personalized display
advertising for eCommerce and as Senior Agency Sales Associate at Google
where he helped large paid media agencies build advanced Paid Search
“Amazon’s advertising business has two primary components search and
display. John worked on the front-lines of the search advertising boom
directly at Google and on performance display boom at Criteo. His
decade-plus track record of helping retail brands navigate the latest
advances in digital advertising technology make him the ideal leader to
bring our technology to the world’s largest brands,” said Alasdair
McLean-Foreman, CEO of Teikametrics.
Teikametrics is the leading Retail Optimization Platform (ROP) that
helps retailers, brands and agencies grow revenue and increase
profitability on Amazon. Teikametrics optimizes billions of transactions
for thousands of retailers around the world selling on Amazon and other
marketplaces. Founded in 2013, Teikametrics uses proprietary
econometrics and machine-learning data models packaged in a simple SaaS
interface. The company combines best in class technology with deep
domain expertise in selling on Amazon. Retailers and brands such as
Razer, Power Practical, Zipline Ski, and Mark Cuban’s Brands are
increasingly turning to Teikametrics to harness the full potential of
selling and advertising on Amazon, and build profitability and market
share. For more information, visit www.teikametrics.com.